There will also be a brand new user interface, one that co-opts the traditional crown of a mechanical watch (the winder on the right hand side). Apple also intends to open things up to third-party developers so they can build out an app ecosystem, much like it did with iPhone. There will, however, be plenty of software: the Apple Watch will ship with a suite of useful apps and programs (weather, calendar, messages, fitness apps, and other stuff) some of these will require a nearby iPhone to function. The Watch Edition is for those who appreciate the finer things it features gold accents and higher-quality straps.Īs for what’s going on under the hood, Apple was a little vague on that-resolution, memory, battery life, and other technical details are all to be determined. The Watch Sport covers the athletic demo, with in-your-face neon hues, synthetic rubber straps, and strengthened glass that can stand up to the rigours of both a StairMaster and a treadmill. The Apple Watch is the basic level, with a variety of leather and stainless steel link-style straps that are stylish without being overbearing. There are two sizes (presumably one for men, one for women), and three distinct “levels” of design, each with different straps and faces, for a total of more than 20 iterations. This is part of the reason why the watch gives you plenty of design options. Then again, what the Romans said about taste can be equally applied to tech. If anything, the device’s rounded-square metallic face hearkens not forward but back-mostly to those nerdy calculator watches you may have worn back in junior high. But hardly anything worth going to the barricades for. But it’s hard not to think that something’s missing-a sense of new, for lack of a better word. Its polished, minimalist lines are in keeping with the company’s overall aesthetic: a slick, understated cool that walks the line between hip and traditional without being truly avant-garde. It’s not that the Apple Watch doesn’t look good. You know, much like it did back in 2007, when the indomitable Steve Jobs pulled a nondescript glass-and-plastic brick out of his pocket and started a high-tech revolution the likes of which the world had never seen.Īt first glance, you’d be forgiven for thinking: maybe not this time. If it is nothing else, the new Apple Watch is a wish-a fervent hope that lightning may indeed strike twice.
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